Molecule: A cocktail bar for morons

Oh look, a new, uh, restaurant (?) just opened in Manhattan. It serves water. For $2.50 plus tax for 16 ounces. The Wall Street Journal describes it as “a cocktail bar for water enthusiasts.”

[Owner] Mr. Ruhf says his water is unusually “fluffy” with a “smooth” finish. (A reporter found it lighter and more velvety than city tap water.)

“fluffy”? “smooth”? “lighter and more velvety”??? It’s fricken water. I hope the investors enjoy their fluffy financial bath.

What are They Drinking in New York City? –wsj.com

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