Customers will think of their own reasons why they don’t want to use Barnacle. They don’t need me to think of excuses for them.
My friends do a great job of coming up with reasons why no demographic under the sun would ever need to send anything via Barnacle. This approach is a great way for me to rationalize staying at home and walking around in circles.
Today I went down the street to a little print shop to have some new flyers printed with updated info. It’s a one-man shop, just an old guy with a computer and a color printer.
After the flyers were finished, he asked me what Barnacle was. We do low-cost deliveries all over California by sharing extra space in people’s cars, I said. That’s interesting, he said. Can I keep a flyer?
Sure, I said.
Then he took me next door to introduce me to his neighbor who has a small laptop repair business. He told the owner about the concept of Barnacle. The shop owner asked how he could use the service.
I wish I could say I glibly closed the sale, but I didn’t. He asked me about delivery times and cost and coverage area and I didn’t have any of those answers. I panicked and told him I was just the software developer and that he should check the website.
I hurried out. I wasn’t READY, ok??
You go as far as you can see, and when you get there you will always be able to see farther. The important part is to go there.